Alex Southam
Case Study 3
Alex Southam has been described as an exciting talented man who is able to bring together a variety of styles both live and in animation. Southam has been highly praised for his creativity. He actually taught himself everything he knows and has caught the attention of a few independent promos for the likes of Walkmen. Southam's career began when he joined 'Agile' in August 2012. When making his music videos, Southam usually did everything by himself. This includes tasks such as filming and editing. He is now quite experienced and is a director of photography which aids him when creating a music video. Southam's videos are very unique as he enjoys trying new techniques and experimenting. Southam himself stated that he likes to "try new techniques and can have real artistic freedom". It is very good to use new techniques when filming as it can give the footage more of emotion if done correctly. Also being creative when editing is good as you will be able to manipulate your footage. He uses this onlie programme called 'Vimeo' to broadcast his videos and 'Vimeo' is actually becoming increasingly popular as it is an alternative for users rather than using Youtube and is actually considered to have a higher status than Youtube. Southam's breakthrough came with a promo video for Alt-J's Tessellate. Southam was given a budget of £10,000 and the whole film was shot all in one day. He had a large group to shoot and used an effect in the video. The other video that Southam directed was for Chase & Status for their song Lost and Not Found. In this video his budget increased to £50,000.
Case Study 3
Alex Southam has been described as an exciting talented man who is able to bring together a variety of styles both live and in animation. Southam has been highly praised for his creativity. He actually taught himself everything he knows and has caught the attention of a few independent promos for the likes of Walkmen. Southam's career began when he joined 'Agile' in August 2012. When making his music videos, Southam usually did everything by himself. This includes tasks such as filming and editing. He is now quite experienced and is a director of photography which aids him when creating a music video. Southam's videos are very unique as he enjoys trying new techniques and experimenting. Southam himself stated that he likes to "try new techniques and can have real artistic freedom". It is very good to use new techniques when filming as it can give the footage more of emotion if done correctly. Also being creative when editing is good as you will be able to manipulate your footage. He uses this onlie programme called 'Vimeo' to broadcast his videos and 'Vimeo' is actually becoming increasingly popular as it is an alternative for users rather than using Youtube and is actually considered to have a higher status than Youtube. Southam's breakthrough came with a promo video for Alt-J's Tessellate. Southam was given a budget of £10,000 and the whole film was shot all in one day. He had a large group to shoot and used an effect in the video. The other video that Southam directed was for Chase & Status for their song Lost and Not Found. In this video his budget increased to £50,000.
No comments:
Post a Comment