Purpose of the Music Video
The primary purpose of a music video is to actually sell the song. The video is supposed to help the song by providing visual scenes. The producers of music videos aim to draw attention and advertise the song to its targeted market whether it is young girls or middle aged people. A good example of an excellent music video is Coldplay's "The Scientist". I have previously written about this video on my blog but the video is extremely good as it adds emotion to the song. If you where to watch the video without listening to the song, you will see that the video adds sentimental value to the song which consequently makes you like the song.
There are many aspects of promoting a music video in today's society. Artist such as Britney Spears will try to promote their songs by also selling fragrances. A good example of this is in Britney Spears' song "Circus" she actually promotes her fragrance. The purpose is to earn excess income along with the income from the song itself and it also increases her fan base and popularity if people actually like the fragrance.
There are many aspects of promoting a music video in today's society. Artist such as Britney Spears will try to promote their songs by also selling fragrances. A good example of this is in Britney Spears' song "Circus" she actually promotes her fragrance. The purpose is to earn excess income along with the income from the song itself and it also increases her fan base and popularity if people actually like the fragrance.
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