Sunday, 27 October 2013

Emil Nava - Case Study 2

Emil Nava
Case Study 2 


Emil Nava started his video making whilst he was running for film production companies. He had previously worked for 'Blink Industries' and after working for these companies, he graduated to an Assisntant Director where this enabled him to manage the video to how he liked working for a company called Pulse. After this he then signed to Academy who happen to be the hugest video production company in our generation and he worked extremely hard. He started making adverts which allow a much high budget but consequently means that there is less freedom, arguably, his most famous advert is the 'L'Oreal - Dare To Be Different'. In one year Emil made up to 24 music videos and then he began to work for independent companies and was given a budget ranging from about £5,000 to £10,000. His most expensive music video to date that he has made was for Jessie J for her song 'Price Tag', he was given a budget of £160,000. Emil has worked with many other artists such as Ed Sheeran and Rita Ora. When creating videos for these artists, Emil tries to use the close up shot as much as possible. Nava's first video was for a band known as 'Kid British' for their song 'Our House' and he was given a budget of £20,000. He directed the song in Manchester. Even though the budget was substantially more than smaller independent film companies, he decided that the people in the video would be local residents. The making of this video only took 1 day but the editing took about 2 to 3 days and the pre-production took about 2 weeks. The company that Emil was working for, work as agents for music video directors like Emil himself. They have specifications when looking for these music video directors and these specifications include: natural talent - this is having the born ability and desire to the job and not having to be told everything as you should naturally know what to do. Being able to work with record labels and production companies.

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