Richard Dyer
Star Theory
Richard Dyer believes that artists aee made through artificial images such as advertising and films. He states that consumers prefer artists that show their "true" self and not be manipulated by businesses who tend to attempt to portray artists in a way that will ensure maximum profit and this can lead to an artists being given a whole new images. An artist that is true to themself can use this as an advantage as it would be considered to be there unique selling point which gives them more credibility as there are just being themselves and not being manipulated by music companies. Richard Dyer believes that musicians are manufactured to produce maximum profit for their record labels. The record labels do this by targeting a specific target market and evolving the artist to make them a product to the market. Arguably, an example of an artist being manufactured by record labels is Miley Cyrus who has created nothing but controversy since being manipulated by the record label Sony Music. Another one of Richard Dyer's ideas in his star theory concept is that he believes that artists become role models and trendsetters to the audience they are marketed at which causes the audiences to imitate and behave as their role model artists behave.
Star Theory
Richard Dyer believes that artists aee made through artificial images such as advertising and films. He states that consumers prefer artists that show their "true" self and not be manipulated by businesses who tend to attempt to portray artists in a way that will ensure maximum profit and this can lead to an artists being given a whole new images. An artist that is true to themself can use this as an advantage as it would be considered to be there unique selling point which gives them more credibility as there are just being themselves and not being manipulated by music companies. Richard Dyer believes that musicians are manufactured to produce maximum profit for their record labels. The record labels do this by targeting a specific target market and evolving the artist to make them a product to the market. Arguably, an example of an artist being manufactured by record labels is Miley Cyrus who has created nothing but controversy since being manipulated by the record label Sony Music. Another one of Richard Dyer's ideas in his star theory concept is that he believes that artists become role models and trendsetters to the audience they are marketed at which causes the audiences to imitate and behave as their role model artists behave.
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