Sunday, 23 February 2014

Famous Album Analysis

Famous Album Analysis


American artist Rihanna has released her new album titled 'Unapologetic'. The highly rated singer has arguably once again reinforced her image through her album cover and lyrics in some of the songs. The album was a huge success in both the UK and USA as it sold millions of copies worldwide. I am more interested in how she portrays herself in the album rather than the songs and in this blog, I will attempt to deconstruct the album and discuss with you the effective aspects to it. After seeing the objective of this blog, I knew that I had to choose Rihanna as I knew that there would be a lot to talk about in regards to her image. The album cover is very controversial, but it wouldn't be Rihanna if it didn't spark some sort of controversy. I say that it is controversial because although Rihanna's main fan base is older teenagers, she still widely appeals to the younger audience because of her songs. The younger audience are easily influenced and inspired by Rihanna and if she portrays herself in this way, it is likely that her fan base is likely to imitate her deviant behaviour. The album is called 'Unapologetic' and this is a message stating that Rihanna is not sorry for her past mistakes and controversy that she is created because she is just like us, she is a human being who is able to make mistakes despite the fact that she is famous and looked up to by her fans. The title 'Unapologetic' is a very strong message to the audience. The font that is used is looks handwritten and I believe this makes the album look effective. I say this because the album is called 'Unapologetic' so if the font was bold and precise it would almost look perfect but rather it looks handwritten and careless which I believe links back to the aspect of the album being titled 'Unapologetic'. Furthermore the way the text is all over the album cover is deliberately done and makes the album look effective. Rihanna, herself is in the album cover and this is something that almost every artist tries to do. Going further, in the album picture of Rihanna, she looks extremely sorry and remorse creating irony because of the title 'Unapologetic'. This is definitely purposely done as it almost creates some form of tension between the text and Rihanna herself, as they do not quite go together. One thing that I noticed in this album cover is that Rihanna did not include her name anywhere on the album however she promotes herself. I noticed that the number '7' is on the album and this could be a reference to her tour which is called '777' which means 7 countries, 7 days and 7 shows. She also puts the word 'Navy' with a hashtag. Navy is a group for Rihanna and all her fans to reinforce that Rihanna is not bothered with the criticism she gets for her deviant behaviour for example when she did a photo shoot in a mosque which could have been deemed to be very disrespectful to the Muslim religion. Nevertheless, Rihanna effectively promotes herself in her new album.

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