Monday, 9 December 2013

Focus Group - Pitching Ideas, Analysing Results

Focus Group



This video contains two of my group members; Connor and Dapo pitching our primary and secondary music video ideas to some students that attend Robert Clack school. Unfortunately, due to a clash of timetables and myself being in lesson, I could not participate in this activity, thankfully though, my group members addressed our questions to these students incredibly well without myself and our other group member Aaron. From the response received, it is easy to conclude which song we are going to use for our music video. They 2nd idea of the ska band - 'Behind Bad Luck' was the one that received more positive feedback and was preferred by all three students. This being because the audience held the view that the ska music will be easier and better to produce an end product as apposed to the idea of the green screen because it was suggested not to be as practical. Going further, our primary idea of the green screen was questioned because to have a good quality end product, we must use a good quality green screen which unfortunately breaks our cost limits staggeringly. The ska band superman idea was suggested to be more realistic and didn't raise as many practical issues as apposed to the green screen idea. To conclude, based on the emphatic response from our audience, it would be very difficult to go against their wishes and pick the green screen idea, so it was an easy choice when our group selected the ska band superman idea as it was also the idea that we wanted to pick anyway. We valued our audiences comments and we hope that this is the correct decision and helps us in producing a grade A music video.

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