Copyright is an official concept proposed by the government which entitles the original creator of any piece of work, certain rights to that piece of work.
By this concept being proposed, it means that the original creator of the piece has a legal say in how the piece can be obtained and used.
Therefore for one to be able to use that piece of work that has been made, one must approach or contact the original creator of the piece, and permission must be granted to allow one to use the piece of work. Usually the artist would not mind if it was for non profit but sometimes if there was profit benefits involved then the artist may be reluctant to allow one to use their work.
When we apply this concept to us studying Media Studies, because we are in the process of making a music video for the examiner, we may need to use an artist's work. This could be a problem as if we wanted to use a global star's work like Rihanna or Beyonce it would be highly unlikely that they would even respond to us, let alone give us permission to use their work!
It is advised for us to use an unsigned artist's work, so that it is likelier that we may be able to contact them.
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